Product Placement

While scanning the net a few days ago I discovered something horrible. Below I have quoted the essential part of what I found:

"Global paid product placement spending surged 42.2 percent to $2.21 billion in 2005 with double-digit growth expected to continue in 2006 and beyond, as brand marketers scramble to effectively engage consumers worldwide, according to research released today by PQ Media, a custom media research firm."

"Global paid product placement spending in TV, film and other media is expected to climb another 38.8 percent to $3.07 billion in 2006, driven by the continued shift in the world's leading markets toward a paid placement structure from a barter and added-value model, according to the PQ Media Global Product Placement Forecast 2006."

To read the full article: CLICK HERE (link broken, article gone)

Is it just me or is this shit making you sick? When is enough enough? How much longer will we idly sit by without one fucking peep of objection?

I recommend next time you're in the Cinema watching a film and you see some product placement, or any corporate logo for that matter, you scream out your anger. We have to stop raping ART, because ART is life. ART is creation, but when wrapped in the sticky arms of adverts it's nothing but a f-ART!

© deviadah